Thursday, June 4, 2009

Future of Auto-makers!!!

Auto makers in India and through out world are facing changes in their business models, thanks primarily to the global recession causing the auto makers to go bankrupt rather than people stopping the use of fossil fuel based autos.

Thinking about the change that faces the automakers in the current scenario, the major drive seems to be political and may be change in perception of "change" as is evident in everywhere. The first point made here can be attributed Barack Obama leading the innovation and "turning adversity into an opportunity" dream of American people to drive the point of cost-efficient and greener technologies. Talking on the cost-effectiveness of the alternative seems worthwhile. If we compare the price for a running a vehicle in petrol, gas and electric battery, then we can see that electric one is the most cost-efficient one(3Rs/litre, 2Rs/litre, 0.8Rs/litre). Electric vehicles have the advantage of running on the batteries and not hydrocarbon engines, which will lead to better engine life time and also maintainable vehicles in long run.

Talking about the requirement of greener fuels is also significant in current scenarios. The situation of global warming causing the dangerous situation of earth is more precarious than ever. The nations have been slowly accepting this cold fact and started to take policies to counter such dangers. In this regard electric vehicles also help, since they are carbon free which is the principal contributor in global warming.

So as pointed out electric vehicles seems to be the thing of near future. The advantages are so compelling that it is hard to ignore it for too long. Realizing this Obama has launched a campaign to implement the idea in his nations ailing auto makers, which not only gives them a great chance to survive but also revive the national economy. This has also caused a chain reaction and lead Chinese leaders to vowing to become the leader in the supply of the electric cars. All this points to a better and cleaner future, albeit the technology needs to be developed and put into commercial use. But non the less the future seems promising !!